Beth Johnson LogoConnecting, respecting buyer, seller, builder, community, EarthKeller Williams Realty Logo

Beth Johnson, REALTOR®

LEED AP, EcoBroker Certified™,
Certified Green Professional™, NAR GREEN

Real Estate Services

I represent you as a REALTOR®, a real estate professional who has chosen to join the National Association of REALTORS® and abide by its strict Code of Ethics. I am state licensed and take extensive ongoing training. Typically, you owe me nothing until you purchase or sell a property, and I am compensated only at closing. Tailored to your situation, my services can include:

Property Types I Handle:

  • pre-owned homes
  • new homes move-in-ready
  • new homes under construction
  • choice of lot for floorplan, upgrades, and options choices with volume builder
  • lot for buyer to bring chosen custom builder
  • developments
  • large acreage farm-ranch properties
  • investment properties
  • for-lease properties

Buyer’s Agent:

  • Your exclusive agent, to help you as needed to budget, evaluate and contract for your land, architect, custom builder, owner-builder process, or completed home.
  • Duties and loyalties are to you.
  • My fee typically paid by Seller, guaranteed in MLS.
  • Services can include:
    • Research, show properties
    • Price analysis for your offer
    • Facts, information, advice, opinion
    • Negotiating your offer on your behalf
    • Your advocate through loan qualifying, seller’s disclosure, contract/addenda/amendments, option period, inspections, repairs, appraisal, earnest money, survey, deed restrictions, HOA, closing costs.
  • Buyers - Did you here?
  • Click here for summary of impacts of being assisted as seller's agent's customer vs. being fully represented as your own buyer's agent's client.
  • Click here for detailed comparison of being assisted as seller's agent's customer vs. being represented by Beth Johnson as your Buyer's Agent throughout the search and purchase process.
  • Click here for slides from “Home Buying Today in North Texas!” seminar I created to help clients, prospective clients, and the public. I’m available to speak to your organization on this topic. Seminar includes pros and cons and financial consequences of renting vs. owning; timeline and steps to getting the keys to your new home; home prices, income to qualify, closing costs, down-payment assistance; loans; finding the home that’s right for YOU; outcompeting other buyers.
  • Click here for comparison of benefits of Renting vs. Owning as to lifestyle, costs, investments, lock-and-leave security, net worth gain via two methods, taxes.

Seller’s Agent:

  • Sellers - Did you here?
  • Market analysis to help you price your property to achieve your price/time goals
  • Advice and contacts to help you prepare your property for effective marketing and showings
  • Marketing your property through Multiple Listing Service to tens of thousands of North Texas licensed real estate agents and their buyer clients
  • Compelling photos, savvy marketing captions
  • Enhanced Internet exposure on,, and dozens of websites
  • Property-specific website about your property
  • Exposure on appropriate greenbuilding websites
  • High-impact sales sign with brochure box and appropriate property-specific sign riders
  • Property brochure (inside your home, in outside brochure box, and in MLS listing)
  • Virtual tour on MLS and syndicated websites
  • Narrated call-in Home Audio Tour about your property
  • Electronic key box and showing service for secure showings by licensed agents to qualified buyers, per your directions
  • Scheduling and showing your property to prospective buyers
  • On-site events to drive buyer traffic
  • Special marketing channels (speeches, websites, emails, interviews, fairs, seminars, networking)
  • Your advocate through seller’s disclosure, verifying title, appraisal, survey, evaluating and negotiating all offers, contracts / addenda / amendments, inspections, option period, closing.
  • Click here to compare my services and qualifications vs. another approach.

Additional Services

Energy Upgrade for Your Existing Home:

  • At no cost to you, I can briefly explain energy audit and upgrade options and connect you with honest, quality energy auditors and contractors to significantly and cost-effectively reduce your utility costs and improve your resale value.

Smart Green Now Consulting:

  • Aside from real estate transactions, if you need objective greenbuilding information or advice, my firm Smart Green Now Consulting can provide everything from construction info to evaluating green rating programs to marketing materials.
  • Frequent site visits with builders, product manufacturers, building service providers.
  • Clients include developers, builders, architects and other building professionals, homebuyers, home sellers, other REALTORS®. In addition to real estate research, marketing and transactions, services include speaking and teaching, construction info, evaluating green rating programs, developing or editing marketing materials, organizing tours, recommending educational opportunities in greenbuilding, training sales staff.


  • If my location isn’t a good fit for you, I can help find you an excellent real estate professional in another region to serve as your Buyer’s or Seller’s Agent. They compensate me at no extra cost to you. Click here to learn benefits and simple process.
  • To help their green-leaning clients, real estate professionals retain my services including research, marketing, tours.

Presentations, Courses, Tours:

  • Frequent speaker on green building before REALTOR®, builder, and consumer audiences. I tailor my presentation “Green Built Homes are Built Better for People, Pocketbook and Planet” to audience and length. Other real estate topics also available.
  • I author and instruct courses for REALTORS® and building industry professionals. Author and instructor: North Texas’ first TREC-approved Mandatory Continuing Education credit course on green building for real estate agents that focuses on locally relevant green building certification programs. Approved instructor for NAR’s green designation course and residential green-building elective. Additional greenbuilding seminars in which I have served as an author and instructor include those hosted by DFW Metro Green Consulting, Half Moon Seminars, Live Green Expo, Lorman Education Services, City of Plano.
  • Frequent tour organizer/guide for in-person and/or video consumer and/or REALTOR® tours at homes rated into greenbuilding programs such as USGBC’s LEED, USDOE Building America, Austin Energy’s Green Building Program, and HBA’s Green Built North Texas.

Research, Writing, Media Source:

  • Authored “As Texas Goes, So Goes the Planet” in Home Energy Magazine 2007, researched/authored “Neighborhood Watch—Going Green” in Dallas Home Design Magazine’s first annual green design issue 2007, authored “Dallas Area Residential Green Building Program Unveiled” in Dallas Sierra Club newsletter 2006.
  • I frequently do media interviews about greenbuilding.